The main work of user operation includes: user acquisition, user activation, user retention, user payment, user recommendation, which is the main executive list content of the AARRR model, trying to do everything to improve user contribution, activity and loyalty. However, the AARRR model pays more attention to attracting new users from users and executive list enhancing user value, which is more suitable for the rough stage of the product's brutal growth; but when the product reaches a mature stage or even a decline stage, when users no longer use the product, any value-enhancing work is useless.
The high cost of customer acquisition is difficult to recover with the loss of users, especially in the era when Internet traffic has become stock operation and private domain traffic. Therefore, user churn prevention operation plays an extremely important executive list role in user operation. This time, I will simply share with you the operation ideas and methods of user churn, and we cannot easily say goodbye to lost users! 2. When to pay attention to user churn All products executive list need to focus on churn, but with different priorities. The growth of users also depends on the life cycle of the product.
The product life cycle theory divides the product into four stages: introduction, growth, maturity, and decline. Different stages have different user operation executive list priorities. Focus on user acquisition and retention, and focus on user churn and investment is mainly in the mature stage. We are a financial and wealth management platform. Currently, we only executive list operate the existing users (in the mature-recession period), so we will pay more attention to the loss situation, and the recall of the lost users is more critical. Large factories have a large user base, and there is a stock of product users.