Last year, I had an interesting work experience. It has bulk sms service gone through the process from knowing nothing about "app-paying" to bringing X00,000 high-quality new customers to the app from external investment channels every day. On the basis of bulk sms service maintaining the level of daily customer acquisition, the "customer acquisition unit price" has been reduced to 1/3 of the previous level , and the "new member next-day retention rate" has also been increased to 2.4 times the previous level !
Expanded a high-quality customer acquisition Bulk Sms Service channel for the APP, and successfully reversed the team's impression of "high price and poor quality" of paid promotion channels. (PS: The specific data is too sensitive and inconvenient to reveal, please forgive me) This year, due to work adjustment, I did not continue to study in this field. I have bulk sms service only been in this business for a few months, and I dare not make a move. This article is mainly from the perspective of brand delivery,
I am confused to clarify the work ideas, and then get the bulk sms service work experience accumulated in the process of business results, summarize and share, I hope it can help me, like me at that time, in the entry-level friends in . This article mainly contains 3 parts: Identify key indicators of foreign investment Introduction to common delivery and settlement methods bulk sms service and channels Customer unit price and quality management Enter the text below: 1. Identify the key indicators of foreign investment Paid promotion, to put it bluntly, is to burn money to buy volume.