Your old content already ranks in search. Instead of starting from scratch, you can improve your SERP from an already established ranking. The stage is already set – the only thing you need to do now is use what you already have to climb ranks in the SERPS. Here is how to do it! Analyze your blog before doing anything Before you can do anything, you need to discover the exact state your old content is in. Fortunately, you have access to many blog analytics tools you can use to check all the essential elements of SEO. Some of the key metrics to focus on include keywords and website loading speed.
Bugherd-campaign-dan-2022 However, to differentiate old blog posts in terms of how much they contribute to your SERP ranks, you should pay more attention to organic traffic and bounce rates. Organic traffic will help you discover blog posts Buy Bulk SMS Service that still generate clicks. With a little bit of tuning, you can turn these posts into evergreen pieces and leverage them to improve your SERP. Bounce rates will help you discover outdated blog posts that bear no value to your website visitors.
Finally, there are analytics tools you can use to track website changes. In the coming weeks, you will be making many changes to your blog. The ability to track the changes is an excellent option to have if you decide to revert to older versions. Improve your SERP with new keywords If your blog posts generate sufficient organic traffic, but the bounce rates are above the roof, the chances are that you are not hitting the sweet spot in terms of attracting the ideal target audience. Diving deeper into keyword research can provide you with answers on how to attract your prospects.