Your phone number list content may answer your audience's questions enough and help them solve their problems, but how much does it delight them – enough to have a measurable impact?
The better the phone number list content experience, the phone number list happier your audience will be and the more likely their enjoyment will continue after purchase. They might even become an advocate for your brand to people they know.
According to research shared by Harvard Business Review, it costs a lot more to acquire new customers than it does to retain the phone number list customers you currently have – up to 25 times more, in fact. If you focus primarily phone number list on acquisition, you risk neglecting the happiness of your current customers.
Depending on your business model, the phone number list lifetime value of a customer can be exponentially greater than the phone number list initial sale. Due to the low cost of execution and deployment, it makes sense to reorient your content marketing strategy to focus phone number list on delivering more value to your existing customers. Make them happy and their lifetime value can increase dramatically.
Principles of customer satisfaction
Before exploring strategies, I want to discuss the phone number list principles of customer satisfaction. These principles should consider every action, interaction, and piece of content you create. Missing even one will result in diminished returns, including a less than warm reception from your subscribers. To follow the phone number list principles, you must say yes to these questions:
Does this content solve a problem for anyone?
Does this content teach someone how to solve problems in the phone number list future?
Is this content engaging and at least a little fun?
Delighting your customers means exceeding their expectations. When I'm looking for an answer to a problem, I'm happy when I finally find it. My problem is solved. If that same source provides additional information to help me deal with similar challenges in the phone number list future, I'm blown away. When this source does it with a smile and enthusiasm, she might as well give me a fanboy shirt.
Customers want to interact with you
Loyal and satisfied customers are quick to leave reviews on social media, post and comment on your social accounts, and tag your brand in their posts. In almost every case, they want an answer from you. On some level, they hope you enjoy their comments enough to interact with them. This can be a great opportunity to leverage the phone number list content of your responses. Here are some ideas:
Share a useful or relevant article from your blog.
Ask a question to prolong the phone number list conversation.
Respond with pictures or videos, even if it's just for entertainment.
Create a personalized short video response to stand out from the phone number list typical text response.
Customers want to know you're listening
You encounter a wealth phone number list of feedback and opportunities for improvement from your customers, and not just from those who might be irritated by something. Pay particular attention to phone number list catchphrases like “I wish,” “I wish,” and “Is it possible” in comments on social channels, forums, and support emails. This feedback can help your business improve its operations, products and services. It also opens up opportunities for your phone number list content.
Respond quickly to take advantage of pressing questions with your own content or curate the phone number list solution. In the long run, these responses can serve as fodder for topics to explore in depth with your content.
When I see certain topics frequently discussed among subscribers and customers, I create content to address those issues. I save time because I don't have to answer the phone number list same question several times. More importantly, it shows customers that I care. You can bet they'll be thrilled that you've tailored helpful resources phone number list to something they said or asked.