Technology and connectivity are driving changes in millennial behavior and perceptions. Young millennials have complex income and spending patterns, all of which require millennials to tap into the payments industry. And in many cases, the need to explore new payment channels, their hectic pace of life and high cost of living, many millennials find online shopping more affordable and convenient. This survey summarizes a variety of Malay local electronic payment competing products and Malay wallet experience, collects and searches the consumption and payment habits of users of the three major ethnic groups, uses electronic payment scenarios and experiences pain points, and explores new payment opportunities. Visit target.
Understand the local payment phone number list behavior and social networking in Malaysia; Understand the attitudes and trends of users' current payment behavior; Experience local payment competing products and core services; Understand the influence of Malay religion and culture on consumption attitudes and living habits; This research uses local Malay users to communicate and experience products. Surveyed users: 20-35 year old users Drivers, tour guides, salesmen, shopping mall sales, individual owners Chinese, Malay Junior high school, college, undergraduate User background: Local Malay education divides schools according to ethnicity at the primary level, and learns ethnic language and culture. For example, Chinese first received.
Chinese education, and middle school began to study regardless of ethnicity, and received Malay and English education, so locals who received Malay education could even speak 2-3 languages. 01 Status of electronic payment: Several mainstream payment tools left by the survival of the fittest have a place in their respective fields, but there is no market leader that can significantly cover the market. According to the statistics of Bank Negara Malaysia, the penetration rate of online banking is as high as 85.1%. Although the transaction amount is relatively small, the transaction volume of mobile banking and e-wallet has increased significantly in the past two years. These data illustrate that mobile payments via e-wallets or mobile banking are the preferred channel for executing micropayments.