Jul 31, 2022
In Design Forum
One of these rich snippets is the stock notification. You immediately give the signal in Google that the product is in stock and can be ordered. That is also the case vice versa. If you (accidentally) state with the product that the product is not in stock, your CTR will also drop correspondingly. What are the advantages of stock indications? Many companies have now realized that products that are now (temporarily) out of stock can still cause a conversion. You can read in this article how to do that . This is of course no different for products that are still in stock. However, many companies do not use all the possibilities. Showing a good stock notification on all your communication channels can ensure a higher conversion. For example, Hornbeck hardware store went live in February 2021 with the Local Inventory ads functionality and saw the conversion value triple compared to the 'normal' Shopping ads. Clear stock notifications ensure reliability and reduce consumer doubts. The result is higher job function email list turnover and happy customers. Also read: How to start selling on Amazon [7 steps] What options/choices are there and when do you choose which option? If we look at stock notifications, the basis is of course whether or not the product is in stock. A good stock notification for products that can still be ordered is very important and can immediately lead to an order. A good stock notification is not only visible on the web shop itself, but can also be displayed in other places. 1. Show stock notification with the product With a notification 'in stock' you can already show the consumer that the product can be ordered immediately. More and more web shops are applying the principles of Cialdini (such as scarcity ). As a result, you see notifications such as '1 product available', where the hope is that consumers will order the product immediately due to FOMO ( fear of missing out ). You will also see push notifications, which emphasize the fact that the product is almost sold out.